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Discrete choice analysis is a quantitative framework used to understand and predict how individuals make decisions between two or more alternatives. It examines how people trade off attributes, evaluate options, and choose the one that maximizes their utility. Discrete choice analysis has strong theoretical foundations in utility maximization and random utility theory. It also has
Learn how simulation-based mixed logit models enhance transport research by capturing individual preferences in travel behaviour. Brisbane-based example included.
This article explores how environmental pressure and social norms shape individual decisions within discrete choice models. Using an ORMS-based approach, it proposes a formula to capture ecological awareness and peer influence in urban contexts such as Australia. The findings are essential for designing sustainable transport policies and improving behavioural forecasting in the era of climate…
Abstract Despite the widespread use of discrete choice models to understand individual decision-making, a critical gap remains in accurately capturing the influence of social norms and peer effects within such frameworks. Traditional models often assume independence of irrelevant alternatives and neglect the subtle yet powerful role that social context and interpersonal influence play in shaping
This study presents the results of a field survey conducted in Brisbane, Australia, involving 150 commercial establishments, with the objective of identifying freight trip generation (FTG) patterns and understanding truck mobility behaviour across different urban zones. The research addresses a critical knowledge gap in the estimation of FTG at the local level, aiming to provide
This is an academic blog about mobility in Australia. We hope to bring people closer to the phenomenon of mobility.» Mobility refers to the ability of individuals, goods, or information to move freely and efficiently from one place to another. It encompasses various modes of transportation such as walking, cycling, driving, public transit, and even
Traffic Studies and Mobility 